Sports Business Journal

Telemundo will not be using World Cup hydration breaks to cut to commercials

NBCU has already sold out of World Cup ad inventory, Miguel Lorenzo, Telemundo Enterprises’ senior VP/sports content, ...

Network makes decision on World Cup commercials

Before it kicks off, the story of the 2026 World Cup has been the commercialization of the event overshadowing the actual ...

Fox Sports exec confirms World Cup halftime interviews, ‘conversations’ about hydration break commercials

FIFA has made it clear that it will allow broadcasters to conduct halftime interviews and show commercials during the new ...

Fox in ‘conversations’ with FIFA on World Cup hydration break use, to show half-time interviews

FIFA will allow broadcasters to cut away to ads during the 'hydration breaks' that will split up each half of all 104 World ...
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FIFA World Cup makes change to its commercial rules

The 2026 FIFA World Cup is coming to the United States in less than 100 days and some fans are expected to be sweltering from the summer heat. Hydration breaks will, of course, be in effect but FIFA ...