For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...
The National Women’s Soccer League is bolstering its executive ranks with two key hires as the league continues its rapid growth. The NWSL announced Wednesday that Brian Kelly will join as chief ...
Senda Athletics announced it has raised $1.5 million in seed funding as it prepares to launch Fair Trade Certified soccer ...
Global women’s sports revenues are projected to exceed $3 billion in 2026, a significant increase over the $2.4 billion in revenues generated in 2025, ...
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