Defying gravity: How ‘Wicked: For Good’ collabs can help brands rise with Gen Z When Elphaba sang about breaking free from the rules and trusting her instincts to defy gravity in “Wicked,” she wasn’t ...

"Wicked: For Good" is hitting theaters this weekend, with the long-awaited sequel to the original musical film expected to ...

Watch the stars of Brazil's non-replica production of Wicked perform Defying Gravity in new production footage from the show's final performance, where the cast performed the song a second time, ...

This week, Broadway and film star Cynthia Erivo—the lead actress in the upcoming movies Wicked and Wicked: For Good, and a passionate Peloton Member—made a special visit to Peloton Studios New York ...

Cynthia Erivo scores a new hit as "No Place Like Home" debuts inside the top 10 in the U.K. following the success of Wicked: ...

Production designer Nathan Crowley had a fantasy problem. Floating castles are everywhere—anime, video games, every world-building IP that needs a visual shorthand for ancient magic. For Wicked: For ...

When Elphaba sang about breaking free from the rules and trusting her instincts to defy gravity in “Wicked,” she wasn’t just belting out a Broadway anthem. She was articulating something that ...