Virtual stores — three-dimensional, navigable, branded spaces — are maturing beyond digital replicas of physical locations. Now, they are being designed to offer the best of both the physical and ...

J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Alongside other retailers and brands developing virtual shopping experiences, Bloomingdale’s has tapped Emperia, a virtual reality tech developer, to create a virtual store in celebration of its 150th ...

Bloomingdale’s has launched a multi-brand virtual shopping experience for the holidays with dedicated spaces featuring Chanel, Ralph Lauren and Nespresso. Developed by Emperia, the virtual store is ...

Crate & Barrel has opened a brand new flagship store in New York’s Flatiron neighborhood just in time for the holidays. Given that I live in Boston, I didn’t think I would have a chance to do my ...

Popular luxury K-beauty brand Laneige is about to launch its first immersive virtual store, thanks to its partnership with experiential commerce firm Obsess, company representatives told WWD. The ...

Best Buy's new virtual store is designed to offer the same great service online that Best Buy customers expect in store. Some retailers just understand what omnichannel retailing means better than ...