On the surface, it’s an easy question to answer. Working with RIAs on their marketing strategy, we’re always asking advisors and executives to share their firm’s unique value proposition. Often the ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...

Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. Your value proposition is the concise way you articulate the value you ...

Modern loyalty and rewards programs are abundant and varied. But to differentiate your own business in today's crowded market, you have to develop a unique and compelling value proposition to attract ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. When I led SMB marketing at ...

What Is A Value Proposition? A value proposition is a concise and compelling statement that outlines the unique benefits and value a product, service, or offer provides to customers. It serves as a ...

Too often, companies dive into creating a brand-new website—or other major marketing initiative—without having any kind of strategy, plan, or goal in place to help guide them. As a result, the ...

As a founder or product manager, your product is your means of transferring value to users and customers. Creating and distributing a product that fails to convey its value is as bad as creating a ...

These days, “transparency” is a buzzword that crosses industries and demands the attention of practically every company. For nonprofits, though, transparency has an even deeper meaning. When one ...