Photo Caption: Vrbo released the first of three new ads this week focusing on customer service guarantees instead of the homes themselves. Pictured is a screen grab from the first ad, Good Surprises.
Vacation rental company Vrbo took a swing at its main competitor, Airbnb, this month with a provocative billboard campaign. It may not have worked. "Think of us as Airbnb's hotter, cooler, friendlier, ...