The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...

Everyone wants to reach sports fans. As Upfronts closed throughout the summer, nearly every network pointed to its ability to deliver a live sports audience as a draw for advertisers. NBCU attributed ...

What kind of Detroit Lions fan are you? Die-hard? Realist? SOL? All three have to be disappointed in the way this season went ...

EDITOR’S NOTE: “Bad Sports: When Fans Turn Violent” airs on Saturday, October 11 at 8pm ET on “The Whole Story with Anderson Cooper”. If you’re a sports fan there’s nothing quite like the Fall season ...

WASHINGTON — For many dedicated sports fans, keeping up with their favorite teams has become a juggling act. Activate an NFL package in August, unsubscribe after the Super Bowl and before the NBA ...

A new study found that New Yorkers are split over the future of online sports betting, although one-third of sports fans participate in the pastime. 31% of football fans and 30% of baseball fans said ...