Short-form video is dominant on social media, and so many of us are constantly scrolling as our algorithm feeds us ...

Sol, Brita, Amtrak—which brand is going to try to rot our brains next? A few months ago, I was scrolling through TikTok when ...

Ever spend a little too much time scrolling through social media or binge-watching shows and end up feeling…fuzzy? The phrase “brain rot” has exploded online, used to describe everything from too much ...

Teens talk about their “brain rot” online. While there isn’t data to back it up, per se, experts do have concerns about the ...

The term "brain rot" refers to how low-quality internet content may slow your brain function. It's usually tied to watching specific types of content, usually nonsensical, embarrassing, or weird. But ...

Explore how "brain rot" and "rage bait" create a cognitive decline that allows autocratic leaders to manipulate public ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you are parenting in 2025 and your kid owns a device, you might recognize this real-life convo as just ...

This is the seventh installment in a series of articles about the science of various aspects of college life. In a matter of weeks, “6 7” has transformed from two sequential numbers to a phrase so ...

Source: Walther/Gemini, 2025 Brain rot symbolizes the erosion of our attention spans, creativity, and critical thinking as we get drawn ever deeper into the expanding vortex of our online space, ...

Skibidi toilet. Six seven. Tralalero tralala. Unc. Chopped. Aura. Sigma. Gyatt. Rizz. These slang words echo in the brains of educators, parents and older siblings. Middle schoolers today constantly ...