Facial color affects early stage of subliminal processing of facial expression, say researchers, providing the first neurophysiological evidence showing the effects of facial color on emotional ...

Trooping the Color is the annual birthday parade of the reigning monarch. This year was the first to celebrate King Charles III. Supporting him were senior members of the royal family. However, a ...

Wake up to the soothing colors of a light blue room and you’re liable to feel calm and rested. Step into the red and orange glare of a fast-food joint and your stomach is likely to growl. Buckle down ...

Subliminal marketing involves the idea that an advertiser can display words or images during a commercial or broadcast so briefly that the viewer doesn't consciously notice them, but will still ...

While the U.S. Congress has never passed a law restricting subliminal advertising, government agencies have said the practice is unfair and could result in enforcement, especially for broadcast ...

Facial color is suggestive of emotional states, as in the phrases: "flushed with anger" and "pale with fear." Although some behavioral studies have investigated the effects of facial color on ...