Stoke City new kit with fan-led design process revolution, ‘leaked shirt’ and sponsor rules

Stoke City are nearing the end process of a major change in how a new kit hits the shelves. The 2025/26 campaign will be the ...
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'Awful' reality dawns as new Stoke City home kit divides opinion like never before

Some Stoke City fans could start a fight in a phone box, so presenting them with a new kit slightly at odds with the usual red and white up and down strips was always going to divide opinion. Factor ...