Sprite is tapping into Gen Z’s love of spicy food with a new global campaign, “Hurts Real Good,” that leans into the soda’s promise to amplify — not extinguish — the heat of bold flavors, per details ...
Sprite, a Coca-Cola brand, is bringing back its Limelight music platform for a third year and will leverage the AI-powered Soundlabs music remix tool, available through Coca-Cola’s app, to let users ...