Big TV is putting it all out on the field. A number of top TV networks and streamers are making aggressive efforts to get ...

LSU athletic director Verge Ausberry suggested Lane Kiffin would have bolted for another job if he wasn't hired when he was.

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

Notre Dame athletics wants more player money moved out of NIL’s gray space.

TNT Sports is expanding its sublicense agreement with ESPN for the College Football Playoff. As the network previously announced, beginning this year, TNT Sports will air two quarterfinal games and ...

Here’s one Olympic competition that is now closed to certain entrants. NBCUniversal said Tuesday that it has sold out of all the commercial inventory tied to its coming telecast of the 2026 Winter ...

NEW YORK--(BUSINESS WIRE)--Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s ...

NBC will also have the Super Bowl and the NBA All Star Game as part of what it is calling 'Legendary February,' with those events also sold out. By Alex Weprin Senior Editor Next month will be a ...

Genius Sports is maintained at a buy rating with an $11.7 price target, implying 18% upside from current levels. GENI's Media technology segment is accelerating, growing 89% YoY in Q3, and is expected ...

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands When you purchase through links ...

Nearly 30% of all ad-supported TV viewing came from sports in the fourth quarter of 2025, according to a Nielsen report shared with Marketing Dive. Broadcast TV without sports accounted for just 9.8% ...

Perry Wallace, the first Black basketball player in the history of the Southeastern Conference (SEC) and a trailblazer at Vanderbilt University, used to say that “reconciliation without the truth is ...