In his article Brier refers to the tagline as "not only tired, it is a death sentence that is bland, old, worn, uninspired and not reflective of a single strand of your customer’s aspirations." He ...

A tagline or motto, more often called a slogan, is a short phrase used in advertising to identify your brand or product. Often conveying a key product benefit, the tagline in an ad should help ...

Need to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question “Why ...

When you hear, “You’re in good hands,” you know it's Allstate Insurance's message. If someone refers to, “The ultimate driving machine,” you'll understand they are talking about BMW. And when you ...

Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end. And they’re almost ...

You could spend hours locked in a room with a team of writers trying to come up with a catchy slogan for your business and still not strike gold. But the folks who are the tops in the field say ...

Great taglines have a few things in common — they’re memorable, short, and they perfectly define a brand. Creating a business tagline requires some specific steps and a lot of attention to detail ...