A slogan is a short, catchy summation of a company or product that accompanies a logo and is often featured as the last spoken words in advertisements. The most successful slogans become familiar to ...

It is probably a non-issue that a slogan can advance the marketing and advertising efforts of your business. Yet, a slogan is one of those vague advertising concepts that can have different purposes.

“Each Minuteman Press franchise location can meet the unique design, print and promotional needs of any business,” Bob Titus, Minuteman Press president and CEO said. “We believe that our new slogan—We ...