I’ve posted multiple times about sales messages, sales emails, email marketing and similar topics. This post turns the information in those posts (along with some explanatory video content) into a ...

I recently received an email from the sales training firm Huthwaite (the “Spin Selling” guys) about how companies can keep revenues high in 2012. Their advice included: Develop provocative prospecting ...

Your ability to sell is greatly dependent upon your ability to communicate sales messages. Unfortunately, many sales professionals, and almost all marketing professionals, don't understand how to ...

Does your sales message attract the right sort of customer? Many sales messages that I hear from printing companies sound exactly the same. They are generic. They are designed to work for all sorts of ...

Two weeks ago, I asked you to send me your sales messages so that I could rewrite them. In the first post based upon the messages you sent, I worked on five short "tag lines." In this post, I rewrite ...

Here are two of the things you need to do with an effective sales page online: You need to write a strong sales message. And you need to minimize the perception of risk. In other words, you need to ...

No amount of process, people, or product will help if the messaging is not working Good messaging is like good art; it is hard to define but you know it when you see it. And like art, it can be hit or ...

There is a new phenomenon sweeping the world of marketing: utilitarianism marketing — providing would-be customers with something useful while also delivering your marketing message. Utilitarianism ...