Roku is selling a big brand activation of its screensaver dubbed “Roku City” to McDonald's this summer. The streaming distribution platform says the restaurant chain will reach 40 million homes per ...

Roku is continuing its push into gaming experiences with the launch of “Roku City Dash,” a retro-inspired game that users can play from within the platform’s screensaver. The smart TV company — which ...

While other streamers are cutting costs and trying to minimize subscriber churn, Roku is finding adventurous ways to grow ad revenue. Now Roku itself has been taking a closer look at its digital ...

Roku turns its screensaver into an interactive experience. "Live from Roku City" launches with new performances. The feature combines streaming and audience engagement. Roku is transforming its ...

Roku streamers can play Roku City Dash, an original game that takes users inside Roku City, past iconic buildings and unexpected surprises from outer space. Streamers will be able to compete within ...

Roku is turning its signature animated screensaver into a venue for original programming with the launch of “Live from Roku City,” a new interactive content experience debuting Thursday with a live ...

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships. Roku is putting its screensaver—a ...

Add Yahoo as a preferred source to see more of our stories on Google. If you, like me, own a Roku, then you've probably seen this before. It's referred to as Roku City, and it pops up as the ...

Roku, the TV streaming platform, has debuted Roku City billboards in New York’s Times Square featuring fan-favourite Roku City screensavers. Using quotes, memes, and real tweets from Roku users, the ...