Using Rapala lures effectively means matching the right design, color, and technique to the water and fish you’re targeting. Every detail—from lure size to retrieval style—can influence results. With ...

When it comes to dropping fishing lure names, the Rapala moniker is one every angler knows. A staple in tackle boxes across North America and the world, Rapala is the true originator when it comes to ...

DULUTH, Minn. — Ron Weber, the Duluth native who made his fortune by introducing Finnish Rapala fishing lures to America, died Friday. He was 84. Weber grew up in Duluth, fishing the French and Lester ...

The story of what probably is the world's No. 1-fished lure began nearly 80 years ago with a simple observation by Finnish angler Lauri Rapala. In 1936, while fishing the waters of Finland's Lake ...

Fishing lures are an integral part of Mark Fisher's life. As Rapala's director of field promotions, he can tell you in minute detail about all the lures the company offers. But his voice takes on a ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Ron Weber, who introduced Rapala fishing lures to U.S., has ...

The worst day of fishing beats the best day of working, as the old adage goes, and Rapala has certainly been at the forefront of trying to get people to feel the same way on the digital lakes over the ...