Admit it: you’ve heard plenty of radio ads that suck. Forget about making you remember the client, they make you remember the other preset buttons exist. They’re all over the air and hurt the ...

This is a bit embarrassing for me to admit, but I think the North Texas Tollway Authority radio commercials are total bangers. One in particular makes me turn up the volume each time I hear it. You ...

WASHINGTON —Nation’s Restaurant News honored the year’s most creative television and radio commercials with its Restaurant Advertising Awards, presented during the 2008 Multi-Unit Foodservice ...

(By Pat Bryson) “I can’t measure radio advertising.” Ever heard that? Radio results can be hard to trace because we reach consumers even when they don’t know they are being reached. So, they can’t ...

The Rocket Launch team enjoys a night out at the 2025 OC Fair. Rocket Launch is an Orange County-based marketing agency and the winner of two first-place awards for TV and radio commercials at the ...

This is part of a series about how radio organizations are employing tools based in artificial intelligence. Jamie Aplin is founder and CEO of CreativeReady. Founded in 2013, it describes its products ...

The goofy, spoofy radio commercials of Stan Freberg have moved a lot of Chun King Chinese food and Contadina tomato paste (“Eight great tomatoes in that little bitty can?”) into the stomachs of ...

I don’t like football and am usually immune to the charms of Super Bowl commercials. So I caught up with RadioShack’s spot — which you can watch in the player above — only after the game was over, ...

This paper presents a CATI research method for radio commercials called Sound. This paper presents a CATI research method for radio commercials called Sound.

Auditing company Media Monitors has signed an agreement with media database firm VMS to provide breaking radio commercials and airplay data in the top 30 U.S. markets, the companies said Friday. VMS ...

NEW YORK (Reuters) - The radio industry could find itself at the kids' table in the media banquet hall, as new technology threatens the business, advertising executives said this week at the Reuters ...