The experience of sailing a foiling America’s Cup catamaran is one of unadulterated sensory overload. Even before wind power pressures the towering wing, synapses are firing as the sailors’ minds ...

The "F1" sound team on placing mics on racing car air ducts and exhausts to capture immersive sounds of Formula 1.

Experience the best McLaren sounds from the Goodwood Festival of Speed — from the ferocious V8s and V10s to the roaring twin-turbo engines of modern supercars. Featuring models like the McLaren F1, ...

Sunoco is moving from scents to sounds with this summer's Essence of Racing campaign. Developed with agency Allen & Gerritsen , Team Epic, and MayoSeitz Media, the creative features NASCAR's Jimmie ...

Introduced in late 2020 as a replacement for the old M240i Racing, the M2 CS Racing is BMW's latest entry-level race car. But make no mistake, while it's the most affordable racer in the BMW M ...

Experience the legendary BMW M1 Procar with its iconic straight-six engine, individual throttle bodies (ITBs), and unrestricted exhaust. This classic race car delivers a pure mechanical symphony with ...

Back in January 2022, the Ford Motor Company teased the seventh-generation Mustang with a covered racing car. The GT3 machine has recently turned its first test laps at Sebring in preparation for its ...