Jewelry brand Pandora’s month-long pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A. stores. Plus, 80% of customers were new, which was the No. 1 KPI for the brand.

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. The small-business landscape has been tough in recent years, and ...

Parents (or soon-to-be parents like me) will be very aware that Christmas is looming, ominous jingle bells and all. If you’re determined to make your presents one-of-a-kind, and you have kids who are ...