Did you know that Koreans and Japanese gift stick biscuits on Nov. 11 to show affection? Pepero and Pocky, two rod-shaped biscuits, are widely consumed on this day due to their resemblance to the ...

LOTTE Wellfood hosts Pepero Day in Times Square on Nov 11, sharing Korea's sweet tradition with live performances, unity, and love. Join the festivities! Pepero Day brings us together, sharing love ...

(MENAFN- EIN Presswire) EINPresswire/ -- Korea's leading confectionery brand LOTTE Wellfood will host a large-scale PEPERO Day celebration in Times Square, New York, on November 11, bringing Korea's ...

NEW YORK CITY, NY, UNITED STATES, November 13, 2024 /EINPresswire.com/ -- Global food brand LOTTE Wellfood successfully concluded its Pepero Day celebration at New ...

Lotte Wellfood announced on the 29th that it will conduct a global marketing campaign in New York, Los Angeles, and Hanoi, Vietnam, ahead of Pepero Day on November 11. The plan is to expand Pepero Day ...

Shin Dong-bin, Chairman of Lotte Group, proposed that the Korean and Japanese Lotte food companies collaborate to develop a global mega brand with annual sales of 1 trillion won, selecting Korea's ...

As LOTTE Wellfood set a goal to nurture Pepero, a chocolate snack, into a "1 trillion won global megabrand," it ran into the headwind of a rising won-dollar exchange rate (a weaker won). On the 10th, ...

A ‘Big-Brand’ marketing strategy, astute localisation and a real-time market monitoring system combine to make the success story that is LOTTE’s food business. As covered in our previous post, the ...

CU said on the 3rd it will roll out a large slate of differentiated Pepero Day products in collaboration with Pokémon Ditto, Ttarimongddang, Harris Tweed, and Jjonyami. /Courtesy of CU It will ...

A Stray Kids collaboration package for the Korean snack product Pepero, produced by Lotte Wellfood, has sparked controversy among fans after it was discovered that one member, HAN, was missing from ...

Lotte India, part of the South Korean conglomerate Lotte Group, expanded its product portfolio with the launch of its first biscuit snack, PEPERO, in India, as it aims to achieve Rs 2,000 crore in ...