PORTLAND, Ore., March 19 (UPI) --You might want to use this one the next time you play a guessing game with your friends: Did you know Nike's famous "Just Do It" marketing tagline was inspired by a ...

Under Armour alleges that Nike infringed on its trademark by using variants of %22I Will%22 The suit says Under Armour%27s right to the phrase goes back to as early as 1998 Under Armour says it is ...

"Just do it" isn't just for sports anymore. The Nike slogan is one of the most widely recognized brand slogans in America. For years it's helped sell sneakers and evoked a sense of athletic excellence ...

The iconic saying, now 20, is featured in the company's Olympics campaign It's been 20 years since Portland ad man Dan Wieden came up with the phrase "Do It," attached "Just" to the front and pitched ...

A former soccer player who now lives and works in Barcelona, Paul has been living in Spain since 2011. Ten years later in 2021 is when he joined the Diario AS family and he's been churning out ...

Nike's recent controversial marketing gambit featuring athlete Colin Kaepernick has prompted divided reactions on social media. But long before the apparel company courted the political football ...

Nike’s new slogan – Why Do It? – flips everything the company once stood for. The brand that built its empire on grit and action is now telling Americans to stop and question themselves. It is more ...

Advertising legend Dan Wieden, who created the iconic Nike slogan Just Do It, died last week at the age of 77 — leaving behind a legacy that... Just Do It: How the iconic Nike tagline built a career ...

Sometimes high-priced, hot-selling sneakers aren’t enough to win the game on Wall Street. Shares of Nike dipped 1.2 percent Friday despite better-than-expected profits, which were boosted by brisk ...

The marketing and advertising world lost a titan of the industry after the passing of Dan Wieden. Wieden was a cofounder of the advertising firm Wieden and Kennedy, as well as the brain behind many ...