Nike's FuelBand may be the first big failure of the wearable activity tracker market -- or the company may be pivoting into an emerging paradigm of software-based tracking, possibly related to the ...

The result, according to a person who saw a rough cut of the commercial and another who saw the final cut, featured few shots of the shoes and instead had a woman twirling on what looked like a ...

Another northern Arizona train robbery occurred on Thursday, March 27. Two vehicles were pulled over and one led police on an 80-mile chase that ended near the California-Arizona state line. Train ...

Nike has taken a bold step into the future with the unveiling of its robotic shoe prototype, Project Amplify, on October 23, 2025. This innovative design merges advanced automation with wearable ...

Nike has surrendered its running shoe dominance to competitors like Hoka and On as the sportswear giant lost focus on performance innovation. CEO Elliott Hill is overhauling Nike’s running division ...

When Nike did put money behind campaigns targeting women, it sometimes flailed. Last year, Edwards, the former president, gave the green light for a marketing campaign for the fall launch of the ...