Nike has launched Rip the Script, its most ambitious World Cup campaign yet, bringing together football superstars, ...

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.

Oren discusses Nike's marketing evolution, its competition with Adidas, and the future of sports marketing.

The WNBA has reached unprecedented heights in popularity, and one player derserves most of the credit — Indiana Fever guard Caitlin Clark. Of course, the league was built on the shoulders of players ...

Nike kicked up a media storm last month with news that its new LeBron X+ shoe would be the company's priciest sneakers yet, at an astonishing $315 a pair. Subscribe to read this story ad-free Get ...

IIIF provides researchers rich metadata and media viewing options for comparison of works across cultural heritage collections. Visit the IIIF page to learn more. The Nike Advertising Oral History and ...

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