Brian Honigman is a marketing consultant, a professional speaker and freelance writer. This post originally appeared on Adknowledge. Whether your business is focused on mobile gaming or travel, it’s ...

Mobile advertising is experiencing its era of growth and possibility. In fact, the US mobile ad market will reach $169bn in 2022, accounting for 68% of total digital ad spend, according to eMarketer.

Industry leaders say India’s smartphone rules won’t collapse mobile ads but could subtly shift ad power between platforms, ...

For app marketers, the narrative of the last few years has been consistent—and consistently challenging. The easy wins on ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.

SAN FRANCISCO & BELLEVUE, Wash.--(BUSINESS WIRE)--Today, Uber’s advertising division announced an exclusive partnership with T-Mobile Advertising Solutions and its rideshare media network – Octopus ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Consumers are increasingly making purchases on their smartphones or directly ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer’s peril. Gone are the days when mobile marketing was only about push ...

T-Mobile Advertising Solutions is buying the digital-out-of-home advertising marketplace and platform When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...