It took Rory McIlroy a total of 17 years of consistency and practice to win the Masters title, when he broke his 11-year major curse at Augusta National this year. It was the moment that defined the ...

In 2016, the Masters merchandise tent at Augusta National started offering a collectible gnome. The original gnome, dressed in a sweater in Masters colors, sold out quickly for $35 nine years ago.

As I stood in line inside the sprawling Masters golf shop, the man in front of me pulled out a folded-up index card with names of his grandchildren and their sizes to refer to while shopping. All ...