Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Cracker Barrel changed its logo. Backlash was swift. Customers complained, social media lit up, the brand doubled down, and even President Donald Trump weighed in. Soon after, the brand reversed ...

Brooklyn art collective MSCHF is launching Applied MSCHF, a creative agency-style arm for brand partnerships. Pepsi unveiled its new electric black-and-blue logo with much fanfare last month, sparking ...

As mergers and acquisitions (M&A) continue reshaping the healthcare landscape, brand strategy is emerging as a critical driver of integration success. During a session at Becker’s Healthcare 13th ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Gone are the days when branded swag was simply a free t-shirt or tote bag handed out at ...