FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

From lo-fi storytelling to social listening as a growth engine and joy-driven sustainability, the rules of social are being ...

The way we do business is changing. While many companies founded today are digital-first, traditional enterprises are pivoting their operations to embrace digital experiences and run their business ...

When marketers think about finance, it usually involves calculating ROI or asking for more budget. Rarely do they explore financial fundamentals or the broader implications that a business’s financial ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...

My email spam filters have been catching a lot of pitches from so-called list providers trying to sell me all sorts of contact databases—show attendee lists, software user lists, and industry-specific ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which summarize results at the top of the screen, AI engines like ChatGPT and Perplexity ...

Agencies that secure ad space for marketers are increasingly buying inventory and taking ownership of the media they then resell to those clients, versus buying it on behalf of that marketer as an ...

Answer: A marketing plan is a crucial document that outlines the strategies and tactics a company will use to promote its products or services. It serves as a roadmap for achieving marketing goals and ...

Who would you hire if you were picking your marketing team from scratch? Team members that carefully strategize their work ahead of time, proactively collaborate and know when to look for external ...