Measurement and optimization to track performance across multiple campaigns and ad accounts can become overwhelming, which is why LinkedIn updated its platform to support advertising and marketing, ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize ROI with new levels of efficiency. The ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the personalization and AI ad creation tools. The post Marketing on LinkedIn: What ...

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (May 20th, 2025) announced an integration of LinkedIn’s Marketing API ...

Reaching buyers through social media advertising is a part of every marketer’s strategy, and for B2B buyers, the most popular social network to advertise on is LinkedIn. But companies are struggling ...

B2B marketers under pressure to prove ROI now have a new tool from LinkedIn – the Company Intelligence API. It is designed to connect campaign performance directly to sales pipeline and revenue ...