No, the "new" film from Kodak isn't exactly new, but film fans should still celebrate the launch of Kodacolor 100 and 200 anyways. This is why

The Kodacolor films aren't 100 percent new, but by selling its own film, Eastman Kodak hopes to help settle fluctuating film ...
The Phoblographer on MSN

After a Decade, Kodak Returns with Fresh Color-Negative Films

Eastman Kodak, the brand known for iconic Kodachrome film, was thought to have ceased operations. However, according to a new ...