The struggling department store chain has made a major strategic change as it battles with Macy's, Dillard's, and the other ...

Like you weren’t seen for who are? Because women like me? We’re rarely cast as the lead. Launching October 2, JCPenney is ...

Ashley Graham by JCPenney also furthers Penney's reputation for being inclusive with its sizing. In 1962 the retailer launched its first catalog, which showcased plus sizes, and Graham actually ...

Ashley Graham exclusively chatted with us on her new JCPenney brand's first collection, size inclusivity, and more.

Ashley Graham created a collection with JCPenney that strictly caters to curvy women. Here she tells PEOPLE about the creation process and what she absolutely had to get right.

Body-positive powerhouse Ashley Graham has unveiled her first namesake collection for JCPenney, unapologetically designed for ...

E! spoke with Ashley Graham about her new JCPenney collection, designed to bring affordable fashion up to size 5X without ...

Ashley Graham's apparel line, made exclusively for women sizes 14 and up also fulfills JCPenney’s historic embrace of ...

Just contemporary looks at affordable prices that feel like a score, because accessibility is the whole point. Designed for ...

JC Penney has its old CEO, Mike Ullman, in charge of the company again. Abundant sales and coupons have returned, as have brands that disappeared for a spell. In many ways, the JC Penney of old is ...