It’s difficult to really get your head around a moment in time that’s not your own. Even with a deep knowledge of the dry facts and figures of history, and even with a period as recent as the 1970s.

JCPenney's "Big Book" catalogs used to span 1,000 pages. — -- In a blast from the past, sort of, JCPenney is bringing back old-school mailings to draw customers to its website and ...

A JC Penney catalog from 1977. It's not often blog fodder just falls in my lap, but holy hell this was two solid inches of it, right there for the taking. I thumbed through it quickly and found my ...

Retail catalogs from the 1970s and 1980s are often parodied for the fashions and lifestyles their thick volumes chronicled. But one column about the 1977 J.C. Penney spring/summer Big Book catalog ...

A rediscovered page from a 1974 JCPenney's catalog has gone viral online, as internet users are left both marvelling and shocked at just how high high-waisted pants were. JCPenneys began its catalogs ...