The DTC model aligns with Most-Favored-Nation pricing, aiming to close the US drug price gap with other high-income countries ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

PORT SAINT LUCIE, Fla.—Infusion Direct Marketing, Inc., a public relations firm in the security industry, announced it has recently launched a new website along with an expanded portfolio of marketing ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Welcome back to Slate’s nonprofit marketing series! Throughout this series, we’re exploring the latest research-backed strategies and trends to help nonprofits maximize campaign impact. This ...

A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Antonio Gutierrez When ...

Heard of the Pink Tax? It’s not alone anymore. In today's dynamic consumer landscape, the interplay between marketing strategies, societal norms, and gender stereotypes profoundly influences our ...