Add Yahoo as a preferred source to see more of our stories on Google. Anybody who played with Hot Wheels as kids (or adults) knows there's a single holy grail to any track setup: the loop-the-loop.

Using bits of the environment for creative ad campaigns is nothing new, but it is certainly entertaining--or can be. Case in point: this ad for Hot Wheels from Bogota, Colombia, which to onlookers ...

You might remember a couple of weeks back the life-sized Hot Wheels looping track that was being constructed at the X Games Los Angeles 2012. The two drivers for Team Hot Wheels set a Guinness World ...

Take Your Child to Work Day often results in some unexpected surprises—but very few of them end up in a new world record. But for one Ford employee and his son, that’s exactly what happened: they’ve ...

Fifth Gear replicates the classic Hot Wheels loop-the-loop, performing the world record for the largest 360 degree loop in a real car, a Toyota Aygo. Here's how they did it. First, Fifth Gear needed ...

A team of engineers and two crazy drivers are preparing for a history-making challenge drawn from the daydreams of every child who's ever crisscrossed his parents' living room with plastic race tracks ...

Hot Wheels just got a lot more creative with their roadside advertising. This isn’t your average billboard – they’ve actually installed a giant ‘loop’ in the middle of an overpass in Bogota, Colombia.

Ford went all out for this year’s take your kid to work day by breaking a world record. A group of Ford workers put together the world’s largest functional Hot Wheels loop which stands at 12-feet six ...

The loop is, without a doubt, the most exciting part of any Hot Wheels track, and it’s the beloved racetrack feature that ad firm Ogilvy & Mather & Mather recreated for this clever ad in Bogota, ...

Mattel launched a mobile racing game as the toymaker seeks to extend its Hot Wheels brand of toy cars into the digital world and appeal to tech-savvy teens. The free-to-download "Hot Wheels: Infinite ...

Mattel is launching its iOS-based racing game, Hot Wheels: Infinite Loop in an attempt to takes its famous toy brands into digital gaming. The move is the latest example of how Mattel is serious about ...

The YouTube channel 5MadMovieMakers has set an unofficial world record for Hot Wheels track with the most-ever loop-the-loops. Anybody who played with Hot Wheels as kids (or adults) knows there’s a ...