To most people, the word 'logo' has very modern associations. It makes us think of things like the golden arches, or the word 'Coca-Cola' in a florid script, or a chrome apple with a concentric bite ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

Most of you reading this have only ever known Bitcoin by its current logo: that white, double-striped “B” superimposed on an orange circle. Orange coin has become an internationally-recognizable ...

The first logo made its debut in 1976 and was used for the longest period. The color palette used for this emblem was forest green and royal blue. The Osprey was facing right. The beak had an arc ...

The team was first named Dallas Steers and then Dallas Rangers for a short time. However, the organization changed the name to Cowboys in 1960 to avoid confusion with another major baseball team. The ...