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The Great Hello Kitty Craze of the ’90s Reveals How a Once-Underrated Character Became a Global Icon

Worldwide, people of all ages continue to adore the adorable characters created by Sanrio. From the gentle Pompompurin to the mischievous Kuromi, there is truly a character in Sanrio's character for ...
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Hello Kitty Isn't Sanrio's Best-Selling Character and Like it or Not, That's a Very Good Thing

Few brand mascots are as globally recognizable as Hello Kitty. Since her debut in 1974, the mouthless feline has become synonymous with Japanese "kawaii" culture, adorning everything from pencil cases ...