Individual and ad group keyword forecasting were quietly removed weeks ago due to low usage, according to Google's Ginny Marvin. Google Ads is no longer maintaining individual and ad group keyword ...

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is that Search Engine Land explained it was in beta but now it is available ...

Google's John Mueller said once again that "keywords in domain names are overrated." He and Googlers over time have said this numerous times over the years and he said it again. Instead he said "pick ...

Google Ads will automatically pause inactive keywords starting in June. Google Ads will automatically pause inactive keywords. Advertisers can unpause paused keywords if needed. Google is emailing ...

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. Account-level negative keywords in Google Ads offer greater brand ...

While Google’s newest campaign type, Performance Max (PMax), is devoid of keyword data, some new information may help advertisers better steer their efforts with the product. PMax campaigns are unique ...