Gaming’s AI crossroads: PUBG maker leans in, Palworld pushes back. Here's what's going on.

Krafton has announced a major shift toward AI-driven game development, investing heavily in automation and “Agentic AI” ...

PUBG maker Krafton is turning into an ‘AI first’ game company

K rafton, the company behind games such as PUBG: Battlegrounds and the Sims-like InZOI, is making a big push into using AI ...
GameSpot

PUBG Publisher Invests $70 Million To Become "AI-First" Company

It appears that Krafton Inc., the South Korean publisher behind the battle royale shooter PlayerUnknown's Battlegrounds, has ...
Dexerto

PUBG devs announce full transformation into an “AI-First” company

Krafton, the South Korean studio behind PUBG, The Callisto Protocol, and Subnautica 2, has announced plans to become an ...
vg247

New PUBG games in the works for PC, consoles, and mobile

Krafton is full steam ahead on a number of PUBG projects. Krafton, the company that owns Bluehole, PUBG Corp., and Striking Distance is seemingly working on two other big new projects. Right now, the ...