Gen Z is ditching dating apps and expensive romance for solo-maxxing, a lifestyle focused on self-growth, money and peace.

Mary Julia Koch from The Wall Street Journal discusses Gen Z's trend of adopting analog hobbies, such as needlepoint and film ...

Gen Z’s consumer behavior collapsed the traditional marketing funnel. Discovery, validation, and purchase now happen at once, ...

The way young adults meet romantic partners is changing — and dating apps are losing the battle. Gen Z is walking away from Tinder, Hinge and Bumble in favor of run clubs, book clubs and craft groups ...

Six in ten employers admit they've fired at least one Gen Z worker within a month of hiring them. Every few decades, a new generation walks into work and gets blamed for breaking it—ambitious Boomers, ...

A new travel trend called “bilingual breaks” is reshaping how Gen Z explores Europe in 2026, combining short rural getaways ...

Experts share practical ways Gen Z can build independence faster and rely less on family financial support. Learn how.

Between “OK, Boomer,” Millennial pink and pretty much just the mention of Gen Z or Gen X in the right context, today’s generations have earned — appropriately or not — their own stereotypes. While we ...

Gen Zers like affordable, social experiences and are driving demand for anime and video game titles at the theaters.