Gap Just Launched a New Nostalgic Collection. Some Customers Consider It ‘Dystopian’

The internet is divided over the way Gap reimagined a beloved knit sweater from its catalogue.
Forbes

Hailey Bieber’s New Gap Collaboration Puts A Fresh Spin On ’90s Denim

The Gap x Hailey Bieber collaboration features relaxed denim silhouettes with the model's effortless, off-duty aesthetic. We've sent this story to your inbox. The launch marks Gap’s latest ...

Gap spent years lost in the middle. Now its return to basics is winning back shoppers.

Gap's global brand CEO, Mark Breitbard, has revitalized the brand through basics and partnerships like Katseye.

How the Gap’s CEO uses ‘brand love’ to track the company’s comeback

Richard Dickson details how he’s employing the same pop culture playbook he used to resurrect Barbie at Mattel.

Gap's $27 carpenter shorts are the surprise hit of my summer

You guys can have The Odyssey. My summer blockbuster comes in denim and has a hammer loop.

I tried on linen pants at Gap, Old Navy, and Banana Republic. There was only one pair I wouldn't consider buying.

I tried on pairs of linen pants at Old Navy, Gap, and Banana Republic. I compared them based on fit, comfortability, fabric quality, and price.

Gap's $80 sweater joggers are super cozy — now they're $17 and going fast

I tried these soft sweatpants and fell in love with them.