From makeup mishaps to last-minute outfit changes, this GRWM is the real behind-the-scenes of getting ready for a big event.

A woman sits in front of a phone camera propped up against her vanity. She leans in close to the lens, contorting her face to expertly apply foundation and contour, squinting a little to pencil her ...

These days, it seems like the second you become comfortable with one social media platform, everyone has moved on to the next. And with each new app comes a whole slew of new slang terms and acronyms ...

A Dallas-area receptionist uploaded a GRWM video to commemorate her first day at a new job—with an awkward bookend at the closing to let people know she’d quit on her lunch break and was again without ...

Bollywood star Alia Bhatt once again proved that her social media game is effortlessly chic and witty. On Thursday, the ...

Christian McCaffrey's wife, Olivia Culpo, shared a quick get ready video ahead of the San Francisco 49ers' game on Sunday afternoon. The new mom started her TikTok video by sharing that she had very ...

When the first day of school finally arrives, you want to be prepared—by which we mean camera-ready, obv. Because whether you're a new arrival or returning for your last year, this inaugural moment is ...

Sydney Sweeney is well aware of the fact that fans love her authentic self, and she’s been serving exactly that! Whether Sweeney is making fashion statements on the red carpet or sharing her life on ...

Actor Miya Cech took Teen Vogue behind the scenes as she got ready for the premiere of Marvelous and the Black Hole. As a young star, Miya has already become a red carpet pro with the help of her ...

Front Row Group reports that 41% of U.S. beauty sales now occur online, driven by e-commerce growth and social media ...