Just a few days after the second anniversary of ABC Family’s revamp as Freeform, the network targeting “becomers” revealed a new logo and a new tagline in a new branding campaign launched at the ...

Freeform is “F”-ing around with its look. Literally. The Disney cabler’s new logo centers on two stylized “F”s (in “free” and “form”) that perpetually wiggle and move around in the network’s IDs. It’s ...