Talar Malakian is the chief marketing officer at Phonexa, responsible for the company’s marketing and advertising strategies. With expertise in B2B enterprise SaaS and emerging tech, she has been a go ...

This “tsunami” of information created on the world wide web is the lifeblood of the Internet age, allowing platforms and brands to deliver increasingly personalized and relevant marketing and customer ...

The marketing landscape is constantly evolving, with AI standing out as a powerful tool for personalization, efficiency and content creation. However, recent events highlight a critical challenge—AI's ...

How do you build a culture of innovation in your business? This article looks into practical tips for integrating innovation ...

Iterable, the AI-native customer engagement platform, today unveiled the latest breakthrough in its rapidly expanding agentic marketing suite: the Model Context Protocol (MCP) Server. This new access ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...

Marketers need to be ready to provide innovative solutions in the form of new products and services that address the problems and opportunities in today’s marketplace. This concentration prepares ...

Disruptive innovation occurs when the introduction of a product or service transforms an industry. Disruptive innovation refers to the transformation or tremendous change that occurs due to the ...

With over 400,000 members, MarketingTech is a thriving community of professionals interested in marketing strategy and technology. There are three major hurdles in marketing innovation: risk-aversion, ...

MANILA, Philippines — Most marketing leaders pride themselves on discipline: detailed calendars, tightly defined key performance indicators (KPIs) and precisely allocated budgets. These are signs of a ...