Getting email personalization right — and, more importantly, implementing it at scale — is what can really move the needle ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

The potential for generative AI creating highly personalized emails may be premature, as current AI technology falls short in several areas. Let me be blunt: We are so far away from generative AI ...

Dynamic Yield has launched a platform-agnostic personalization tool based on AI and predictive algorithms. The new tool, tool, Experience Email, includes: a drag-and-drop editor, product ...

Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.

Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It depends on who you ask. When done properly, email is still a very strong channel for engaging with ...

Litmus has debuted a tool that it says will help brands provide personalized experiences via email and do so more efficiently. The new offering, Litmus Personalize, is powered by Kickdynamic, a ...

Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

Litmus, an email marketing platform, released a trio of new features within Litmus Personalize and Litmus Email Guardian to help marketers create engaging, personalized email experiences. The ...

Email marketing is famous, but it is never easy. It follows proper measurements such as email writing, mismanagement of customer data, and more. Marketers are implementing the appropriate measures for ...