E-mail appending, in which a data provider supplies you with the e-mail addresses of customers for whom you already have postal addresses and other information, can obviously boost the size of your ...

Before you even consider an e-mail append, are you already asking everywhere for e-mail addresses? On your website or landing pages? At all points of sale? Through your call centers? Via social ...

With postage and paper costs on a never ending march upward, e-mail appending — in which a third party matches permission-based e-mail names to a merchant’s postal address — is becoming an ...

Email address appending has been in use since the late '90s, and if my inbox is any gauge there's a rebound in its use. I've recently received emails from catalogers, publishers, and major marketers ...

Postal rates are increasing in May, and smart marketers are insulating themselves from the hit by plunging headfirst into acquiring multichannel contact points for all of their customers. E-mail ...

V12 Data has expanded its email append database by 23%. It now contains 245 million records. Using a postal address, V12 appends matching, permission-based email addresses at the individual or ...

Are you a print subscriber? Activate your account. By Drew Neisser - 21 min 46 sec ago 29 min 48 sec ago By Alexandra Jardine - 1 hour ago By Ad Age Staff - 1 hour 3 min ago By Lindsay Rittenhouse - 4 ...

In today's fast-paced digital world, customer engagement can make or break a business. Reaching customers effectively, maintaining up-to-date information, and engaging them with relevant content is ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 3 hours 31 min ago By Jon Springer - 5 hours 18 min ago By Tim Nudd - 5 hours 33 min ago By Tim Nudd - 9 hours 18 ...

CAPTIVA ISLAND, Fla. -- A heated debate bubbled up Thursday on the morality of the email list growth strategy known as eAppend, highlighted by sharp condemnation from Jordan Cohen, vice ...