Staples, with help from IBM's Watson and Vonage, moves the Easy Button from concept to reality by connecting its new model directly to its order-entry system. “That was easy” is the iconic tagline of ...

FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a move that transcends nostalgia. First introduced in 2005, the Easy ...

Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The ...

Staples Inc. has launched a new version of its Easy Button to raise more money for the Boys & Girls Clubs of America. The limited edition Easy Button, selling for $4.99 at stores and online this ...

Watch out Amazon Dash: You’re not the only button in town anymore. Geared toward small-business owners, Staples unveiled one of its signature red Easy Buttons with built-in IBM Watson technology. The ...

Further proving that nothing in life is truly easy, or at least venting some pent-up frustrations at that certain office supply store, Al Cohen has turned the once cute "Easy Button" to the dark side.

Staples is testing how to let customers use its popular Easy Button tchotchke as a mechanism for placing product orders, obtaining order information and communicating with customer service reps, ...

It’s a cultural icon. The red, plastic “Easy Button” that Staples first introduced as part of a marketing campaign in 2005. It’s not at all uncommon for me find these buttons throughout my clients’ ...