Marketing-Interactive

Dyson names new head of marketing for SEA

Dyson has appointed Rosalind Hong (pictured) as its head of marketing for Southeast Asia, expanding her remit after more than ...
Marketing Week

Dyson hunts head of consumer marketing

Dyson is seeking a head of consumer marketing as part of a move to integrate its consumer marketing and communications. The decision to create the role follows the promotion of Dyson global marketing ...
Campaign Asia

Science and engineering drive Dyson's marketing approach

The science-heavy campaign is typical for the company, which markets itself from the engineering department outward. The Dyson Pure Cool, an air purifier designed specifically for Asia, is designed to ...
Marketing Week

Dyson picks ex-Orange marketer to take charge of its UK team

Dyson has appointed former Orange marketer Rob Furness as its UK marketing director to report directly to global marketing director Clare Mullin. The appointment represents a change of strategy for ...
Marketing Interactive

Dyson welcomes BLACKPINK's Jisoo as latest ambassador

British technology company Dyson has appointed Jisoo, a member of the Korean girl group BLACKPINK, as its ambassador. In a conversation with MARKETING-INTERACTIVE, a Dyson spokesperson said the ...
AFAQS

“Indian consumers are very discerning, they seek a lot more information, because the vacuum cleaner category is nascent here”: Nikhil Rastogi, Dyson

A chat with the marketing director and e-commerce business head at Dyson about the company’s hyper-premium product pricing, technology and marketing strategy. Dyson is a name that evokes a certain ...