Disney’s new Latina princess has not even premiered on the small screen yet but she is getting her doll close-up this weekend. Disney and Hasbro are unveiling its new Princess Elena of Avalor doll at ...

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Hasbro Inc. Chief Executive Brian Goldner says the toy industry’s rebound is just getting started after sales of Disney Princess and “Frozen” dolls helped boost the company’s revenue and profit in the ...

Hasbro didn't just bring Marvel, Star Wars, and Transformers to Toy Fair. Oh no, they also brought both My Little Pony and Disney Princess figures and dolls! I know in my house, we enjoy both of these ...

Remember we told you last year about Disney's new Latina princess, Princess Elena of Avalor? Well here's a sneak peek at the new Elena doll. Elena dolls will be released February 12 in New York City ...

A doll was not enough. Disney’s first Latina princess, Elena of Avalor, is now getting a new book. Disney released the new cover for “Elena and the Secret of Avalor” which will help introduce the new ...

Toy giant Mattel said Wednesday it has wrested back control of the lucrative licenses for Disney Princess and “Frozen” characters from its archrival Hasbro. The deal will allow Barbie owner Mattel to ...

There was a time when there was no Disney Princesses brand. Movies came out and disappeared, as did the merchandise related to them. Cinderella didn't co-exist with Snow White and no one could have ...