The old standard for lead-generation direct mail is the BRC. Yet today, a majority of marketers do not include a reply card. They insist that with so many electronic reply options available — ...
The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books ...
If you feel like your mailing results are on a downhill slide, you may need mix things up a little bit. Now is the time to send out a mailing that is really different. One of the most critical aspects ...
With all this uncertainty, Merkle B2B needed a way to position Target Product Ads by Roundel™ as a simple, cost-effective solution for reaching online Target shoppers. But, given where we collectively ...
Schmidt Printing at 1101 Frontage Road N.W. in Byron has bought up Plymouth-based Scoville Press' direct mail and reader service card lines as of today. Schmidt employs nearly 365 employees. Today ...
MELVILLE, N.Y., May 1, 2017 /PRNewswire/ -- Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc. today announced that Compu-Mail, a Grand Island, NY-based company offering ...
Digital Transformation: Moore has shifted over 80 percent of its production capacity to digital presses capable of 1:1 communication. This data-driven digital equipment spans the company's printing ...
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