A slogan is a short, catchy summation of a company or product that accompanies a logo and is often featured as the last spoken words in advertisements. The most successful slogans become familiar to ...

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

In the sci-fi cult classic Blade Runner, the Tyrell Corporation uses the tagline “More human than human” to convey its ability to make “replicants” that resemble real people. Marketing slogans reflect ...

Out of habit, I normally buy gasoline at a Citgo station near my house. If the Citgo station is crowded, I drive down the street to a Marathon station. The last time I pulled up to the Marathon pumps, ...

The best slogan in the world won't help your business if it's already trademarked. The first place to search for trademarked slogans is the federal government's database, but it shouldn't be the last.

“If I had more time, I would have written a shorter letter.” Over the centuries, this old adage has been attributed to numerous scholars, statesmen, philosophers, authors and community leaders. Who ...

An icon in the shape of a lightning bolt. Impact Link Presidential slogans have the potential to be powerful: a force for change, a rallying cry. They can also be completely forgettable. A good ...

Political slogans have a long history in the US, dating back at least to the 1840 election campaign for President William Henry Harrison. With the advent of mass communications after World War II, ...

The Winterskol committee has selected “Aspen, Original by Design” as the slogan for the 68th annual Winterskol celebration, which will run Jan. 10 to 13. With the 2019 Winterskol commemorating the ...

An analysis of the slogans from Washington Technology Top 100 companies tells us a lot about corporate priorities and how the market is changing and in some cases what resonates over time. You can ...